A mid-sized law firm specializing in personal injury cases sought to increase their caseload in a highly competitive market. Their traditional marketing efforts were yielding diminishing returns, and they turned to Google Ads for a digital solution.

Challenge:

The firm faced fierce competition from other local law firms, driving up the cost-per-click (CPC) for relevant keywords like “personal injury lawyer” and “accident attorney.”

Solution:

Keyword Strategy: Conducted extensive keyword research to identify long-tail keywords (e.g., “personal injury lawyer for car accidents in [City]”) that had lower CPC and higher intent.

Ad Copy Optimization: Developed persuasive, emotion-driven ad copy with a strong call to action (e.g., “Get the Compensation You Deserve – Free Consultation Today!”).

Landing Pages: Designed mobile-friendly landing pages with clear contact forms, trust signals (e.g., testimonials, case results), and a click-to-call button.

Geo-Targeting: Focused on targeting high-value ZIP codes within a 30-mile radius of their office.

Results:

• 250% increase in qualified leads within 6 months.
• Cost-per-lead (CPL) reduced by 35%.
• ROI exceeded 400%.

A family dental practice wanted to attract more new patients for routine cleanings and cosmetic dentistry.

Challenge: Their previous advertising efforts had limited reach, and they struggled to stand out among competing practices in their area.

Solution:

• Local Campaigns: Launched Local Services Ads (LSAs) to appear prominently in Google’s local results.
• Ad Extensions: Used location extensions and call extensions to make it easy for potential patients to book directly.
• Focus on Reviews: Encouraged satisfied patients to leave Google reviews, boosting their credibility and LSA ranking.
• Remarketing: Implemented display remarketing ads targeting website visitors who hadn’t yet booked an appointment.

Results:

• 50% reduction in cost-per-click (CPC).
• Appointment bookings increased by 105% within 3 months.
• 4.8-star average rating improved click-through rates (CTR) by 25%.

Background: A small HVAC company wanted to reduce the cost of acquiring new customers and improve lead quality.

Challenge: Their ad budget was limited, and they needed to compete with larger companies in the region.

Solution:

• Smart Campaigns: Leveraged Google’s AI to automate bidding, targeting, and ad creation.
• High-Intent Keywords: Optimized keywords to target high-intent searches.
• Negative Keywords: Added over 200 irrelevant terms to reduce wasted ad spend.
• Seasonal Ads: Focused on heating services in winter and air conditioning in summer.
• Landing Pages: Created high converting, mobile-friendly landing pages.
• Quality Score: Improved Quality Score to reduce cost-per-click.
• Conversion Tracking: Set up a conversion tracking to monitor campaign performance.
• Call Tracking: Set up tracking phone numbers to optimize marketing efforts, improve conversion rates, and maximize overall marketing ROI.

Results:

• Cost-per-lead decreased by 42%.
• Lead volume increased by 65% during peak seasons.
• Conversion rates improved by 30%.